Wu, Ziming, and Xiaojuan Ma. "Money as a social currency to manage group dynamics: Red packet gifting in chinese online communities." Proceedings of the 2017 CHI Conference Extended Abstracts on Human Factors in Computing Systems. 2017.

This paper examines the impact of digital social currency, specifically through the lens of WeChat Red Packet, on social experiences and group dynamics within online communities. By conducting an archival analysis of Red Packet activities in 16 WeChat groups, surveying 300 users, and interviewing 20 participants, the study delves into Chinese users' perceptions and behaviors surrounding monetary gifting on social networking platforms.