"Understanding online community user participation: a social influence perspective" by Zhou explores the ways in which social influence can affect user participation in online communities. The paper identifies various social factors that can impact participation, such as social norms and group cohesion.
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Zhou, Tao (28 January 2011). "Understanding online community user participation: a social influence perspective". Internet Research. 21 (1): 67–81. doi:10.1108/10662241111104884. S2CID 15351993.
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