Anticipated reciprocity is the belief that individuals anticipate receiving a reciprocal favor or benefit in the future when they engage in acts of kindness or generosity. It is based on the understanding that people tend to feel obligated to repay others for their previous positive actions. This expectation of future reciprocity influences social interactions and motivates individuals to engage in positive behaviors.
In an online community, anticipated reciprocity can shape members' behavior by encouraging them to contribute, assist others, and share valuable content, with the expectation of receiving acknowledgement, appreciation, or reciprocal actions from other community members. Recognizing and promoting anticipated reciprocity can foster a culture of collaboration, engagement, and mutual support within the community.