Locus of control is a psychological concept that describes an individual's belief about the extent to which they have control over their own lives. It represents the perception of whether outcomes and events are influenced by internal factors, such as personal abilities and efforts (internal locus of control), or external factors, such as luck or fate (external locus of control). Individuals with an internal locus of control tend to believe they have control over their actions and can shape their own destiny, while those with an external locus of control attribute events to external forces beyond their control.
Locus of control can influence the behavior and engagement of individuals within an online community. Users with an internal locus of control may actively participate, contribute ideas, and take initiatives within the community, feeling that their actions can make a difference. On the other hand, individuals with an external locus of control may be more passive or less likely to actively engage, believing that the outcomes and direction of the community are determined by external factors or the actions of others. Recognizing the different locus of control orientations among community members can help community managers design engagement strategies and provide support that aligns with individuals' beliefs, fostering a sense of empowerment and personal agency within the online community.
