Slacktivism is a term coined to describe the phenomenon where individuals engage in minimal or no actual activism but instead support a cause through online activities that require little time, effort, or personal investment. Examples of slacktivism include sharing content on social media, liking or commenting on posts related to a cause, signing online petitions, or changing profile pictures in support of a cause. Critics argue that slacktivism may provide individuals with a false sense of accomplishment, leading them to believe that they have made a meaningful contribution to a cause when in reality, their actions may have little to no impact.
In contrast, supporters of slacktivism argue that it can help raise awareness of a cause and bring attention to issues that may otherwise be ignored by mainstream media. Moreover, slacktivism can serve as a gateway to more active forms of engagement, as individuals who initially engage in low-effort activism may become more involved and committed to a cause over time.
In online communities, slacktivism can be prevalent, as individuals may be more likely to engage in low-effort activism when they are not directly involved in the cause or when the costs of participation are high. However, online activism can also be a powerful tool for mobilizing individuals and raising awareness of important issues. To be effective, online activism should be complemented by offline actions, such as attending protests or volunteering, to create a meaningful impact.