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  • virtual community (Michael Porter)

    In his book "Competitive Advantage of Nations," Michael Porter introduced the concept of a virtual community, which he defined as a group of individuals or organizations that share common interests or goals and communicate through digital technologies. According to Porter, virtual communities can offer several advantages, including access to a wider range of resources, faster dissemination of information, and the ability to create and share knowledge more efficiently. In addition, virtual communities can provide opportunities for collaboration and networking among members, leading to increased innovation and creativity.

    Porter also noted that virtual communities can be an important source of competitive advantage for businesses, as they can facilitate interactions between customers, suppliers, and other stakeholders. By creating or participating in virtual communities, companies can gain insights into customer needs and preferences, as well as collaborate with partners to develop new products or services.

    In the context of an online community, Porter's concept of a virtual community can be applied to describe a group of individuals who interact through digital technologies to share information, knowledge, and experiences related to a particular topic or interest. Online communities can take many forms, such as forums, social networks, and blogs, and can serve a variety of purposes, from providing support and advice to fostering innovation and creativity. By understanding the dynamics of virtual communities and how they can be leveraged to achieve specific goals, individuals and organizations can better navigate the digital landscape and harness the power of online collaboration.

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