Jump to content

Which social media platform have you had the best marketing success on?


Recommended Posts

Social media is great when it comes to marketing online communities and with so many out there that are popular, most will have their benefits. 

If you market on social media, which platform have you found you have had the best success on when it comes to marketing? Is there any one specific platform that seems to do better than others? 

Link to comment
Share on other sites

  • Replies 5
  • Created
  • Last Reply

Top Posters In This Topic

Instagram is very helpful if you want to target a younger audience. Not that there is no grey hair group, but it really works well if you want to target certain groups.

Edited by Dilip
Link to comment
Share on other sites

I actually haven't seen most forum owners be successful at social media outreach and marketing, likely because they don't have the time or expertise to invest in another platform.  

Invision Community's social media promotion was a good attempt at trying to help push content to social media with very little additional work by forum admins.  

Link to comment
Share on other sites

  • 2 weeks later...

Even though social media sites have not been very helpful to me in my journey as a community owner/manager, I have used multiple social sites for marketing and advertising other kinds of sites and businesses and Facebook has turned to be more beneficial than any other social sites.

Link to comment
Share on other sites

I've found it difficult to pull people off social media.  They seem perfectly content on Facebook in FB groups or on IG or TT or Twitter/X.  They'll like the content I post on those platforms and follow my page/account, but it's not enough to draw them to join the site and forums and start posting there.

I have also run paid ads on those platforms to experiment on acquisition and see better analytics around the ad visibility and actions.  There are a very small percentage that will click the link to visit a website and a much smaller percentage of those who click that actually join. Could just be the niches I'm in, but the same people enjoy posting on the social media platforms.  Guessing they are simply comfortable there and have no interest in learning/posting on another platform.

Link to comment
Share on other sites

12 hours ago, Clover13 said:

I've found it difficult to pull people off social media.  They seem perfectly content on Facebook in FB groups or on IG or TT or Twitter/X.  They'll like the content I post on those platforms and follow my page/account, but it's not enough to draw them to join the site and forums and start posting there.

I have also run paid ads on those platforms to experiment on acquisition and see better analytics around the ad visibility and actions.  There are a very small percentage that will click the link to visit a website and a much smaller percentage of those who click that actually join. Could just be the niches I'm in, but the same people enjoy posting on the social media platforms.  Guessing they are simply comfortable there and have no interest in learning/posting on another platform.

You can get people to like the posts you share, you can get people to leave comment, or sometimes even visit the link you share, however, it is really difficult to get people to sign up to your communities. Just like you said, social media users are too content on the sites they are using and they do not bother to join the sites advertised and promoted there.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Share more information, add your insight, and reply to this topic. All users are welcome to post.

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Recently Online   1 Member, 0 Anonymous, 0 Guests (See full list)


×
×
  • Create New...