Charged Up: Is Your Community's Trust Battery Full?

[JoelR]

Every individual in your community or audience has an internal "trust battery" that either fills or depletes based on their interactions with you.

When you fulfill a promise, the battery fills. When you give to your audience without expectation, the battery fills.

When you break their trust, have a negative interaction, or get pushy when asking for a sale, you drain that battery.

• How do we keep our collective trust battery charged with every post, comment, and share?
• What kind of actions do you think fills up your trust battery when interacting in our community?
• Can you share a time when someone else's trust battery seemed full because of your actions?

Do we ever make bad decisions that deplete the trust battery?

• You accept bad sponsors
• You affiliate for a product you don't believe in
• You do cross-promos with brands you don't actually like
• You sell sub-par experiences to your audience

Inspired by Tobi Lütke, founder of Shopify, who coined the metaphor Trust Battery.