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  • CMX Dictionary

    The world's most definitive dictionary on online community management and strategy.
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    1. Barry Wellman globalization

      Barry Wellman's work on globalization highlights how the growth of communication technologies and social media has transformed the way we interact and form relationships across geographical and cultural boundaries.

    2. Bass diffusion model

      The Bass diffusion model is a mathematical model used to predict the adoption rate of new products or technologies in a population.

    3. Building Successful Online Communities by Robert E. Kraut

      Kraut et al.'s "Building Successful Online Communities" outlines key principles for creating and maintaining successful online communities, including encouraging active participation and social interaction among members, establishing clear goals and expectations, and providing effective moderation.

    4. Belonging

      Belonging refers to the sense of connection and inclusion individuals feel towards a particular group or community.

    5. Blogs

      Blogs are online platforms that allow individuals and organizations to publish and share their thoughts, ideas, and experiences through written content, images, and multimedia.

    6. Bottom-up

      The term "bottom-up" refers to a type of decision-making process where ideas and input are gathered from individuals or small groups before being synthesized into a larger plan or strategy.

    7. Black Humor

      Black humor is a type of comedy that deals with sensitive or taboo topics, such as death, violence, or disease, in a way that is often considered offensive or inappropriate.

    8. Bait and switch

      Bait and switch refers to a deceptive marketing tactic where a seller advertises a product or service at an attractive price or with enticing features, only to substitute it with a different, usually inferior, option upon customer engagement.

    9. Behavior of crowds

      The behavior of crowds refers to the collective actions and dynamics exhibited by groups of individuals when they come together in large numbers, often leading to distinct patterns of behavior that differ from individual behavior.

    10. Beliefs

      Beliefs refer to the ideas, opinions, or convictions that individuals hold to be true, shaping their perception of the world, influencing their behaviors, and guiding their decision-making.

    11. Bronfenbrenner ecological framework of psychology

      Bronfenbrenner's ecological framework of psychology is a theoretical model that emphasizes the multiple levels of influence and interactions between individuals and their environments in understanding human development.

    12. Buddhist parable of The Blind Men and an Elephant

      The Buddhist parable of The Blind Men and an Elephant illustrates the concept of subjective perception and the limitations of individual perspectives in understanding a complex truth or reality.

    13. Bystander intervention

      Bystander intervention refers to the act of individuals stepping in to help or prevent harm in situations where someone is being victimized or in need of assistance.

    14. Big 5 personality traits

      The Big Five personality traits, also known as the Five Factor Model, are a widely accepted framework in psychology that categorizes human personality into five dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

    15. Big picture context

      The term "big picture context" refers to the broader perspective or larger framework in which a specific topic, situation, or issue is situated and understood.

    16. Branding (context of strategy)

      Branding, in the context of strategy, refers to the process of creating a distinct and recognizable identity for a product, service, or organization to differentiate it from competitors and foster customer loyalty.

    17. Burnout

      Burnout refers to a state of emotional, mental, and physical exhaustion caused by prolonged stress and overwhelming work demands.

    18. Business analytics (in context of strategy)

      Business analytics, in the context of strategy, refers to the use of data analysis and statistical methods to inform and support strategic decision-making in organizations.

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