CMX Dictionary

The 1-9-90 rule states that in online communities, 90% of users are lurkers, 9% are occasional contributors, and only 1% are active contributors.

The 1% rule is a concept that suggests that only 1% of a community actively create new content, while the other 99% consume it passively.

The concept of "1000 True Fans" suggests that creators can achieve sustainable success by nurturing a core audience of 1000 deeply invested followers rather than aiming for mainstream appeal.

Breakdown of the 70/20/10 learning model

The emotional quotient (EQ) ability model, developed by Peter Salovey and John Mayer, is a framework that assesses and measures individuals' emotional intelligence by focusing on their abilities to perceive, understand, and manage emotions effectively.

"Abolishing operation" is a psychological term referring to the removal or absence of a specific condition or stimulus, which increases the likelihood of certain behaviors or reactions.

An active lurker is someone who participates in an online community by observing and consuming content, but does not actively contribute by posting or commenting.

"Actor-observer bias" refers to the tendency for individuals to attribute their own behavior to external factors while attributing others' behavior to internal or dispositional factors.

Adhocracies are organizational structures that prioritize flexibility, creativity, and collaboration over formal hierarchies, and are commonly used in situations where traditional structures are insufficient.

Aggression refers to behavior that is intended to cause harm or injury to others, either physically or psychologically.

Albert Bandura's Bobo doll experiment was a landmark study in psychology that demonstrated the impact of observational learning and social modeling on aggressive behavior.

Alderfer's ERG theory categorizes human needs into three levels - existence, relatedness, and growth - and recognizes that individuals can be motivated by needs at multiple levels simultaneously.

Alexis Pilkington was a teenage girl who died by suicide in 2010, after being relentlessly bullied on social media. 

Altruism refers to the selfless concern for the welfare of others, often demonstrated through acts of kindness or charitable behavior.

Amy Jo Kim's membership life cycle is a model that outlines the various stages members of a community go through, from the initial stage of discovering the community to becoming a loyal member.

The Anchoring Effect is the cognitive bias where individuals heavily rely on the first piece of information they encounter (the "anchor") when making decisions.

Anonymity refers to the state of being unknown or unidentifiable, particularly in regards to online activities or communication.

Anonymous blogs refer to online platforms where individuals can publish content without revealing their true identities.

The Ansoff Matrix is a strategic tool used by communities to identify opportunities for growth. The Ansoff Matrix can be used to evaluate 4 different strategies for expanding the community and increasing user engagement.

Anticipated reciprocity refers to the expectation of receiving a future favor or benefit in exchange for an initial act of kindness or generosity.

Applied anthropology refers to the practical application of anthropological knowledge, theories, and methods to address real-world issues and solve practical problems in diverse fields and contexts.

Areas of investment refer to specific sectors, assets, or activities in which individuals or organizations allocate resources with the expectation of generating returns or achieving desired outcomes.

The Asch conformity experiments, conducted by Solomon Asch, revealed the power of social influence as individuals conformed to the opinions of a group, even when their own judgment differed.

Asynchronous learning refers to a method of learning where learners do not need to be present in the same place or at the same time as their instructors or peers, allowing for greater flexibility in scheduling and pace.

Attention inequality refers to the unequal distribution of attention and recognition among individuals or groups within a particular context or society.