CMX Dictionary

A member-centric approach refers to prioritizing the needs, preferences, and satisfaction of individual members in decision-making and community management.

The product life cycle maturity stage refers to a phase in the life cycle of a product where sales growth stabilizes, competition intensifies, and the focus shifts towards maintaining market share and profitability.

Marketing and sales demands refer to the specific requirements and expectations placed on businesses or organizations to promote and sell their products or services effectively in the market.

Marketability tests, in the context of strategy, refer to assessments conducted to evaluate the viability and potential success of a product or service in the market.

The product life cycle introduction stage refers to the initial phase of a product's life cycle where it is introduced into the market, aiming to build awareness, attract customers, and establish a foothold in the industry.

Higher costs refer to increased expenses or financial burdens incurred in a particular context or situation.

The product life cycle growth stage refers to the phase in a product's life cycle where sales and consumer demand experience a significant increase, indicating rapid market acceptance and growth.

Go-to-market refers to the strategic process and activities undertaken by a company to bring a product or service to market successfully.

Generating ideas in the context of strategy refers to the process of generating creative and innovative concepts and solutions to drive strategic planning and decision-making.

Features, in the context of strategy, refer to distinctive characteristics or attributes of a product, service, or offering that provide value to customers and differentiate it from competitors.

Emotional quotient (EQ) refers to a person's ability to recognize, understand, and manage their emotions and the emotions of others, which is an important aspect of emotional intelligence.

Emotional intelligence refers to the ability to recognize, understand, manage, and express emotions effectively, both in oneself and in others.

Emotion recognition refers to the ability to perceive, understand, and interpret the emotional states of others based on facial expressions, vocal cues, or other nonverbal cues.

The economic utility theory, as proposed by Benabou and Tirole, is a framework in economics that explores how individuals make choices and derive utility from goods or services based on their preferences and perceived value.

In the context of strategy, design refers to the intentional creation and arrangement of elements to achieve desired outcomes, encompassing both the visual and functional aspects.

The product life cycle decline stage refers to the final phase of a product's life cycle where sales and profitability decline as the market becomes saturated, competition increases, or consumer preferences shift.

Crowding out, as described by Bruno Frey, refers to the phenomenon where the introduction of external incentives or rewards diminishes intrinsic motivation and decreases individuals' willingness to engage in a behavior.

Creating value refers to the process of generating benefits, advantages, or desirable outcomes that fulfill the needs and preferences of individuals or groups.

Consistency challenges refer to the difficulties individuals face in maintaining consistent attitudes, beliefs, or behaviors over time or across different situations.

Community strategy refers to the planned approach and actions taken by an organization or community manager to achieve specific goals and foster engagement, growth, and a positive community experience.

Commercialize, in the context of strategy, refers to the process of turning a product, service, or idea into a marketable offering to generate revenue and maximize its economic potential.

Cognitive evaluation theory is a psychological theory that explores how the perception of external rewards or controlling factors can influence intrinsic motivation and engagement in tasks.

Business analytics, in the context of strategy, refers to the use of data analysis and statistical methods to inform and support strategic decision-making in organizations.

Burnout refers to a state of emotional, mental, and physical exhaustion caused by prolonged stress and overwhelming work demands.

Branding, in the context of strategy, refers to the process of creating a distinct and recognizable identity for a product, service, or organization to differentiate it from competitors and foster customer loyalty.