CMX Dictionary

Technicalities and product development, in the context of strategy, involve the intricate details and processes associated with creating and improving products or services to meet strategic goals.

A target market, in the context of strategy, refers to a specific group of customers that a business or organization aims to reach and serve with its products or services.

Strategy basis refers to the underlying principles, frameworks, or approaches that guide the development and implementation of strategic plans and actions.

Strategic vision refers to a clear and inspiring long-term direction that guides an organization's goals, actions, and decision-making, providing a sense of purpose and direction.

Strategic risks refer to potential threats or uncertainties that can impact an organization's long-term goals, strategies, and overall performance.

Strategic planning is the process of setting goals, defining strategies, and allocating resources to achieve long-term objectives and drive organizational success.

Strategic initiatives refer to planned actions or projects undertaken by organizations to achieve specific goals and drive desired outcomes.

Strategic execution refers to the effective implementation of a strategic plan or initiative to achieve desired outcomes and organizational goals.

Strategic differentiation refers to the process of creating and emphasizing unique qualities or characteristics in order to distinguish oneself from competitors in a strategic manner.

Status signaling refers to the behavior of individuals intentionally displaying or communicating signals, such as possessions, achievements, or behaviors, to convey their social status or superiority to others.

The social environment refers to the interpersonal interactions, relationships, and cultural influences that shape an individual's behavior, attitudes, and development.

Self-perception theory is a psychological theory that suggests individuals develop their attitudes and beliefs by observing their own behavior and inferring their internal states from their actions.

Screening the idea in the context of strategy refers to the process of evaluating and assessing potential ideas or proposals to determine their feasibility, fit with organizational goals, and potential for success.

The relative-price effect refers to the influence of price changes on consumer choices, where individuals tend to choose a product or service based on its price relative to other available options.

Quality, in the context of strategy, refers to the degree of excellence or superiority of products, services, or processes, and plays a crucial role in achieving organizational goals and competitive advantage.

A product-centric focus refers to an approach in which the primary emphasis is placed on the product itself, its features, and its development, often overlooking customer needs and preferences.

A product roadmap is a strategic planning tool that outlines the vision, direction, and timeline for the development and evolution of a product or service.

The product life cycle refers to the stages that a product goes through from its introduction to its eventual decline, including growth, maturity, and eventual obsolescence or discontinuation.

A post-launch review, in the context of strategy, is an assessment conducted after the launch of a project, product, or initiative to evaluate its performance, identify lessons learned, and inform future decision-making.

Positioning in marketing refers to the strategic process of creating a distinct and favorable perception of a brand or product in the minds of target consumers, relative to competing offerings.

Pay-for-performance schemes are compensation systems in which individuals receive financial rewards or incentives based on their performance or achievement of specific goals.

The overjustification effect, as studied by Lepper et al., refers to the phenomenon where offering external rewards or incentives for an activity that an individual already finds intrinsically motivating can decrease their intrinsic motivation over time.

Product life cycle obsolescence refers to the stage in a product's life cycle when it becomes outdated, no longer meets market demands, and is gradually phased out or replaced by newer alternatives.

Non-price competition refers to the marketing strategies and efforts undertaken by businesses to differentiate their products or services from competitors based on factors other than price, such as quality, branding, customer service, or unique features.

Motivation crowding theory suggests that the introduction of external rewards or incentives can sometimes undermine intrinsic motivation and result in a decrease in overall motivation.